branding · User experience · user interface
Authorea is a scientific writing platform built for the modern researcher. Built on Git and supporting open science, it provides scientists and researchers from all over the world a platform to write, host, collaborate and publish research. It is more than a document editor; in addition to static tables and figures, researchers can add interactive figures, live data, equations, LaTeX and dynamic charts.
The design of the toolbar and the interactions have been created by rigorous user testing. It keeps some of the familiarity of go-to tools like Word and Google Docs,
with the addition of an interface conducive to advanced writing using LaTeX and live data.
From Researchers to Students
Customizable groups, documents, and profile pages
Make your documents alive with your own design and branding.
You can run your group portal and documents on a custom URL and share your research with the world.
Future Product Vision
The product team worked on coming up with a 6 month vision
that includes a more evolved profile page, statistics and browse.
Profile Page 2.0
Personal Data Viz
BRANDING MAKING OF
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Brand Collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality.
ICON AND ILLUSTRATIONS
Step by Step
Order and simplification are the first steps
towards the mastery of a subject
From University to Academy to People